AFIRE

The rebranding program for AFIRE, A Fellowship for International Real Estate focused on institutional real estate in the United States. The organization’s members gather throughout the year to help each other become “Better Investors, Better Leaders, and Better Global Citizens” through conversations, research, and analysis of real estate capital markets.

We aimed to provide the organization with a fresh, international aesthetic. To achieve this, we created an intricate globe icon symbolizing their global membership base. This was complemented by a bold, minimalist font. Each element can stand alone and be utilized in different sizes, colors, and opacities. This flexibility ensures that the branding can adapt to the evolving needs of the organization.